Our Team
At Celestial Systems, our team is intentionally small yet exceptionally capable. Built upon a foundation of dedication, technical expertise, and an unwavering commitment to our clients. We approach every project with meticulous attention to detail, treating each client’s business with the same seriousness and care as our own. What distinguishes us is not our size, but the quality of our team. Your success is our success. Lets build something extraordinary together.
CEO
Matthew Kennedy
Matthew is a strategic, introspective, and intensely driven entrepreneur from West Palm Beach who excels at transforming complex ideas into clear, actionable systems. With a natural inclination for structure, long-term thinking, and purposeful innovation, he guides Celestial Systems with rigor and unwavering commitment. Known for his discipline, adaptability, and calm, thoughtful leadership. Matthew greets all clients the same, as part of the team.
COO
Liam Waldron
Liam is a trade-experienced, analytically minded problem-solver from Calgary. He possesses a deep, firsthand understanding of the day-to-day problems trade companies face. He provides the structural discipline, interpersonal acuity, and executional accuracy to help companies surge forward. Known for his reliability, diligence, and quietly optimistic demeanor, he approaches every client relationship ready for anything.
How It All Started
Celestial Systems was born from two founders who saw the same problem from different angles. One from inside the trades, the other from the ** business and tech** world. We watched trade businesses struggle in a growingly competitive market and economy. A modern, automation-first agency designed specifically for trade companies. Celestial began with a simple goal: make life easier for contractors, helping them grow without the stress. What started as an idea quickly became a mission we live by.
About Our Business
Our Mission
To give trade businesses the automations, integrations, and capabilities they need to thrive in a competitive market. Celestial is oriented around the micro and the macro. Our clients aren't another number on a spreadsheet, they are family. We hold ourselves to the highest quality of care, precise quality, and achievement. We are set on achieving new standards in the trade marketing industry.
Celestial Systems exists to help contractors grow sustainably. We’re not here to sell short-term fixes — we’re here to build long-term systems. If you want more booked jobs, a better online presence, less admin stress, and a system that runs itself you’re exactly who we built Celestial Systems for. Let’s take your business to the next level — together.
What We Do
Modern, highly competitive websites. Fast, clean, designs that turn visitors into booked calls. Automated follow-ups, confirmations, reminders, and review request. Missed-call text-back CRM & Pipelines, track every job from new lead to job completion. Lead Capture & Forms, your website becomes a 24/7 booking machine. Reputation Growth, grow your business into a 5-star Google presence without asking customers manually.
Our VisionTo become one of the leading automation and growth partners for trade-service companies across North America.Future expansion includes:AI call agentsAdvanced lead intelligenceMulti-location dashboardsFull-service review automationContractor SaaS toolsA complete trade-business operating system
Where We OperateWe serve trade businesses in:United StatesCanada100% remotely — no travel needed.Everything is streamlined, digital, and efficient.
Our Story
Celestial Systems didn’t begin as a marketing idea. It began with a realization: trade-service businesses keep our world running, yet most of them don’t have the systems they need to grow. We saw electricians working long days only to spend their nights buried in admin tasks. HVAC owners were missing opportunities because they were already on another call. Plumbers were losing leads simply because their websites didn’t offer a booking option. Small service companies were trying to compete with national franchises armed with million-dollar technology, but without the resources to match them. We started asking ourselves a simple question—if modern tools exist, why aren’t the businesses who need them most equipped with them? That question became the spark that ignited everything we’ve built since.
Celestial Systems began with two founders who understand the grind and pressure of building something from nothing. We didn’t come from agency backgrounds; we built our skills from the ground up—learning automation late at night, creating demos, calling businesses, fixing problems one by one, and studying the inner workings of trades and contractor operations. The more we learned, the clearer the problem became. Behind the scenes, contractors were dealing with missed calls, scattered messages, manual follow-ups, no organized CRM, outdated websites, poor reviews, overwhelming workloads, inventory issues, complicated job management, and constant stress. None of this was due to a lack of talent or dedication. It was because they were forced to handle everything on their own.
It became obvious that contractors didn’t need another traditional “marketing agency.” What they needed was something simpler, cleaner, smarter, and built specifically for them—something that removed stress instead of adding to it. That realization shaped the foundation of Celestial Systems.
We built this company because the trades deserve better technology. Large franchises succeed because of the systems behind them, not just their skill. Small businesses deserve access to those same systems without paying franchise-level prices. Contractors are losing money they should be winning, and these aren’t minor losses; they add up to thousands every month. Automation solves these problems quickly and consistently. We set out to create real impact, not surface-level branding or cosmetic marketing. Our mission became clear: build systems that actually grow businesses. More leads lead to more estimates, more estimates lead to more bookings, and more bookings lead to more revenue. Simple, effective, and honest growth—that’s what we wanted to deliver.
Celestial Systems is built with tradespeople in mind. We don’t believe in overly complicated dashboards, hidden fees, or rigid contracts. We believe in straightforward systems, clear communication, long-term relationships, and results that can be seen, measured, and trusted. Every website, automation, and pipeline we create is designed around how contractors actually work—not how marketing agencies think they work. We build from their perspective because we understand their challenges.
At our core, we believe hard work deserves support. Good businesses deserve good systems. The trades deserve the respect—and the technology—that reflect their importance in our communities. Celestial Systems exists to close that gap.
This is only the beginning. Over time, we aim to transform Celestial Systems into a hybrid agency, software platform, automation hub, and full trade-business ecosystem. We envision a single environment where contractors can access everything they need to grow: AI call answering, automated reviews, multi-location dashboards, contractor-focused software tools, real-time analytics, and fully automated administrative workflows. Our long-term goal is to build a complete operating system for the trades, empowering thousands of contractors to run profitable, reliable, automated businesses.
Our promise is simple. We build systems that make life easier, websites that convert, automations that save hours, pipelines that bring clarity, and tools that return control to business owners. We support the people who keep our homes safe, our power running, and our communities functioning. They deserve better technology, better opportunities, and better growth—and we’re here to build all of that with them, step by step.
If you’re ready for better systems, better organization, and better results, welcome to Celestial Systems. Let’s build something that lasts.